Rebranding Bio-Heat Pumps for Mass Adoption

UK mid-cap had market-ready biomass heat pumps but tepid demand. Our market scan identified three under-served B2B segments and a mis-match between brand narrative and buyer risk perceptions. A repositioning sprint—new messaging, pilot installs, and TCO calculators—grew market share by double digits % and earned two industry innovation awards, all while the internal team assumed day-to-day marketing.

Why it matters –sometimes the barrier isn’t tech but narrative clarity and evidence bundles buyers can trust.