How a Skeptical Mid-Cap Became a Front-Runner in 12 Months
A Hamburg-based manufacturing midcap feared that swapping to eco-materials would upset long-standing B2B clients. Partnering with the CEO, we convened a cross-functional governance, rewrote product-development charters to include life-cycle screens for 40 SKUs and structured risk-sharing terms with suppliers. A pilot line for a major postal client proved the economics; within a year 12 sustainable ranges hit the catalogue and revenue in the new category climbed 15 %. Once-skeptical executives now champion ESG metrics in quarterly calls, and the decision protocol we installed continues to steer every new product brief.
Why it matters -> Good governance, not slogans, turned climate risk into topline growth and rewired management incentives for the long haul.