Beating Giants with an 80 % Plastics Cut

A German oral-care disruptor asked us to quantify the impact of ditching plastic tubes. Our LCA showed an 80 % plastic-waste reduction and 40 % less transport CO₂. Packaging that story in shopper-friendly icons and retailer pitch decks secured new shelf space, a 5 % market share bump, and a sector sustainability award.

Why it matters – precise impact evidence converts eco-claims into competitive advantage—even against deep-pocket incumbents.

There is more interesting stuff:

Filtering Next-Generation Internet Proposals for Human-Centric Impact
Service Lens → Mission-Aligned Portfolio Lab
Teaching Evidence-First Decision-Making to 150 Banking Leaders
Service Lens → Outcome Learning Partnership
Rebranding Bio-Heat Pumps for Mass Adoption
Service Lens → Field-Scan & Navigator Briefs